Marketing is linear and multiplicative: Successful tactics are informed by sound strategy, and sound strategy is underpinned by a proper diagnosis of the challenge ahead. Who will you target? How will you win? And what objectives will you pursue? Project example: Reclamation Room
Writer. Editor. Producer. Director. Designer. I earned my stripes in the tactical wheelhouse before moving upstream toward marketing strategy. Because the best strategist are tactically brilliant first.
Marketing works in two ways: Short-term (tightly targeted) vs. long-term (broad reach). Today's buyers (5% of market) vs. tomorrow's buyers (95% of market). Converting demand vs. creating demand. Sales activation vs. brand building. I've made that latter my obsession. Project example: im3 by Incredible Marketing.
Founder @ PatientNectar (side project). The culmination of almost a decade in business and marketing. Business strategy. Brand strategy. Product development. Product marketing. Pricing. Messaging. Strategic narrative. Copy. Design. Web dev.