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About the project
Defined a new category within aesthetic medicine: "Gyn Aesthetics." And built a marketing strategy to accompany it.
Deliverables: Name, logo, brand identity, category creation ("Gyn Aesthetics"), segmentation, targeting, segment portraits (personas), positioning, messaging, product/service menu, brand playbook.
Client: Reclamation Room
Year: 2021
Marketing Strategist
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