About the project
A collection of creative work from the last 6+ years. Writing, video production, design and audio.
Year: 2015-2021
Tactical Suicide
Grace on a Mission (Charity)
CSFPS Winter Meeting
Fragmentation
Global Aesthetics Miami Teaser
CSFPS Annual Winter Meeting Teaser
Norman Rappaport MD
Breast and Body Workshop
IM3 Booth Interviews
Social media in-feed video teaser
Story ad
Video
Brand narrative, positioning, messaging
Brand narrative, positioning, messaging
Brand narrative, positioning, messaging
Brand narrative, positioning, messaging
Brand narrative, positioning, messaging
Tactical Suicide
Grace on a Mission (Charity)
Fragmentation
Audio
Everything
Website + website graphics
Name + Logo
Name + Logo
Name + Logo
Name + Logo
Key art
Key art
Key art
Key art
Key art
Key art
Key art
Key art
Design
Cognism interview on "brand building"
Content Distribution (Chapter)
Marketing, Fast and Slow
Landing Page (Hub and spokes)
SEO (Hub and spokes)
E-book Commandments (Chapter subsection)
Video Commandments (Chapter subsection)
Infographic Commandments (Chapter subsection)
Webinar Commandments (Chapter subsection)
"The Cost of Decision Fatigue Isn't Trivial; It's Unhappiness" (POV)
"Is Your Practice Stuck in The Middle?" (POV)
"Hero's Journey Guide to Patient Testimonials" (Long-form)
"5 Intangibles that Will Change Your Practice Forever" (POV)
"8 Reasons Why Keyword Rankings are Irrelevant" (Long-form)
Case Study: DermaCare Laser Center
Case Study: New York Group for Plastic Surgery
Case Study: YourBreast
Case Study: Montecito Plastic Surgery
Website copy
Website copy
Buyer's Guide
Long Form
Ad creative
Portfolio